| Welcome to Laney's Diamonds & Jewelry.
Laney's has been serving the Williamsburg community since 1980.
We believe in customer service! I know everyone says this but
what most mean is they want to expide the selling process so they can move on to the next
customer. Customer service is defined in terms of speed. Efficient doesn't
necissarily equate to service.
So what do we mean when we say we believe in customer service?
We believe in educating our clients. There are many factors
that you should consider when purchasing jewelry. We want you to be aware of these
issues. Why? We believe an informed consumer will choose to shop with
us! You see, we purchase each gemstone, each ring individual. Each must meet
our quality standards or we wont offer it for sale. You can be assured that whey you deal
with Laney's you will be purchasing quality products offered at reasonable prices.
Once you understand what effects price and can see the difference
with your own eyes we believe you'll choose beautiful jewelry over low quality jewelry.
If you really want to learn about gemstones and jewelry
you are going to have to visit us.
Sure this website is full of useful information but quite frankly
the learning process really accelerates when you hold a gemstone in your hands and
examine it closely. Turn the gem, watch how it responds to light. How does in
look in daylight or under flourescent lighting? Does the color change in different
environments? Do you see flashes of white light? What about
scintillation? The answer to these these questions and others will become self
evident when you hold the gemstone.
Compare the gemstone with others. You see it doesn't
do you any good to look at just one gem.
How do you select the best whey you are only offered one to
consider? When you choose from a selection of one you arent select from the best in
your price range. You might be saying, "This is good enough" or "I
am done looking" but surely you can't say " I have found the most beautify gem I
could find." To do this you are going to have to compare one stone with
another.
I hope these words will inspire you to learn to shop
wisely. Please browse the site as you will. If you have any questions contact
me directly.
Douglas McLean
Certified Gemologist Appraiser.
Graduate Gemologist
Laney's is a member of the American
Gem Society (AGS), and the Jeweler's of America.
Our appraiser, Doug McLean, is a Graduate Gemologist,
Certified Gemologist Appraiser. Doug is also a member of the National Association of
Jewelry Appraisers (NAJA).
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