| We can show you what your custom
jewelry will look like before we set a single stone.
For years Laney's sketched out designs for customers who wanted new
jewelry or an updated version of a piece they already owned. These "counter
sketches": would illustrate what the final jewelry design would look like and upon
approval, be given to the bench person to fabricate it.
One of the problems with counter sketches is that they require the
customer to visualize the design. In fact, many customers don't know whether or not
they like a design until a wax figure has been made of it or possibly not until the
jewelry has been made.
Laney's is the first jeweler in the area to offer jewelry customers a
quicker and more comprehensive alternative to counter sketches. Using jewelry design
software, customers actually participate in the creation of their jewelry.
This powerful software comes loaded with hundreds of images of actual
jewelry not sketches - from diamonds and precious gems to mountings and other jewelry
components. We n use these images to assemble lifelike designs on our computer
monitor. This realistic presentation allows our customers to know instantly if they
like a particular piece and it makes it easier for us to quickly provide design
alternatives.
For example, if a customer was looking at a ring design that contained
emeralds but wanted to know what the same ring would look like with diamonds, we could
change the stones to diamonds in a matter of seconds. In no time, the customer could
determine which version he or she liked better.
The workstation's interactive capabilities also make it easier for us to
do appraisals and highlight areas of jewelry which need to be repaired - right in front of
our customers' eyes.
Once a design has received customer approval, a color print is made of it.
This provides a visual record for both the client and our jewelry craftsman.
The picture is an accurate blueprint from which to work.
This flexibility allows Laney's to design and show customers anything they
want.
Laney's is one of a select few jewelry stores nationally that uses this
cutting edge jewelry design program.
Doug says, "Custom designing jewelry is one of the most fascinating
aspects of this business. It gives us an opportunity to be creative. No two
design opportunities are the same."
If you would like to make something new or would like to rework something
you already own visit Laney's and allow them the opportunity to present you with a number
of intriguing possibilities.
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