Laney's is a full service jewelry store. In addition to selling finished jewelry, Laney's sells loose gemstones, repairs jewelry and watches, performs appraisals and custom designs jewelry.

We operate a complete Gemological Laboratory as well as a fully furnisher repair center which includes facilities to fabricate or cast one of a kind custom designed jewelry.

Our first responsibility is to assist our client's in satisfying their jewelry needs. As in apparel there are manufacturers seconds and varying degrees of quality. It is our belief we can best meet the consumer's needs by sharing our knowledge of jewelry. An informed consumer, an individual who understand value, is most likely to be a Laney's customer.

Laney's is a member of the American Gem Society (AGS). The AGS accredits members for knowledge and ethics. The AGS protects consumers everywhere by strictly testing, certifying and monitoring its member jewelers. We are proud to be Williamsburg's first member in this prestigious organization.

The view from the front door