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Platinum was first used by the ancient Egyptians
approximately 3000 years ago. The first platinum jewelry in Europe was
made for the court of Louis XVI in 1780.
Platinum jewelry created for the American market is typically 95
percent pure as opposed to gold jewelry in which 18 Karat is 75% pure and 14 Karat is
58.5% pure.
Platinum is denser than gold. An equivalent size platinum bar will weigh 60% more than
a pure gold bar. It is twice as heavy as silver or lead.
Platinum is rarer than gold. To produce a single ounce of finished
platinum, a total of 10 tons of ore must be mined.
Platinum is stronger and more durable than gold. A platinum ring typically has a
longer life than a similar style made in gold.
Platinum is also hypoallergenic and tarnish-resistant.
For these reasons, platinum jewelry typically costs more than a similar design executed
in gold.
We recommend diamonds over 1 carat be mounted in a platinum setting.
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 Platinum and 18 Karat yellow gold band which secures two
diamonds and three emeralds. 10%
of all women over the age of 18 in the U.S. currently own a piece of
jewelry containing platinum. 21
million women in the U.S. own 10 or more pieces of fine jewelry. 70%
of women wear their favorite pieces of fine jewelry everyday. |
